A low-price furniture storm has been brewing on the other side the Öresund bridge over the past week with newspapers accusing Sweden’s Ikea of trying to walk all over the Danes.Popular daily Nyhedsavisen led the charge on Valentine’s Day with a front page headline accusing Ikea of “bullying” Denmark.

Why is it, the paper wondered, that Swedish and Norwegian place names are always associated with the shiniest, comfiest furnishings in the Ikea catalogue, while the names of Danish towns are reserved for doormats, rugs and carpets?

“It seems to be an example of cultural imperialism,” Klaus Kjøller, Assistant Professor in Political Communication and the Danish Language at the University of Copenhagen, told The Local.

“Ikea has chosen the objects with the lowest value and given them Danish names,” he added.

You can always find a professor to spout nonsense.