…then you need not read this story.

A once clandestine counterculture pot-smoking “holiday” observed each April 20 has crossed into the mainstream this year with public gatherings that will attract thousands of participants and marketing campaigns that tout a trio of marijuana-themed movies.

As anti-drug activists chafe, the so-called “420” (pronounced “four-twenty”) celebrations “are taking on a life of their own,” said Allen St. Pierre, executive director of the National Organization to Reform Marijuana Laws, who has been working on marijuana issues for 17 years.