How dare they offer cheap prescription drugs? 

It looks as if local retail giant Target is playing a game of “keeping up with the Joneses” with rival Wal-Mart.

After Bentonville, Ark.-based Wal-Mart Stores Inc. announced Monday it would launch the third phase of its low-cost prescription drug program, Minneapolis-based Target Corp.  said it would follow suit.

Wal-Mart said in a release that Wal-Mart Stores, Neighborhood Market and Sam’s Club pharmacies would now fill prescriptions for as many as 350 generic medications at $10 for a 90-day supply.

A spokeswoman for Target said that the retailer “understands the challenges guests are facing in the current economic environment,” adding that the company would match Wal-Mart’s programs.

In 2006, when Wal-Mart launched its $4 generic prescription drug program, Target followed suit a few days later.