Malcolm Gladwell writes Big Ideas and where they come from:

In 1999, when Nathan Myhrvold left Microsoft and struck out on his own, he set himself an unusual goal. He wanted to see whether the kind of insight that leads to invention could be engineered. He formed a company called Intellectual Ventures. He raised hundreds of millions of dollars. He hired the smartest people he knew. It was not a venture-capital firm. Venture capitalists fund insights—that is, they let the magical process that generates new ideas take its course, and then they jump in. Myhrvold wanted to make insights—to come up with ideas, patent them, and then license them to interested companies. He thought that if he brought lots of very clever people together he could reconstruct that moment by the Grand River.

One rainy day last November, Myhrvold held an “invention session,” as he calls such meetings, on the technology of self-assembly. What if it was possible to break a complex piece of machinery into a thousand pieces and then, at some predetermined moment, have the machine put itself back together again? That had to be useful. But for what?

The meeting, like many of Myhrvold’s sessions, was held in a conference room in the Intellectual Ventures laboratory, a big warehouse in an industrial park across Lake Washington from Seattle: plasma TV screens on the walls, a long table furnished with bottles of Diet Pepsi and big bowls of cashews.

Chairing the meeting was Casey Tegreene, an electrical engineer with a law degree, who is the chief patent counsel for I.V. He stood at one end of the table. Myhrvold was at the opposite end. Next to him was Edward Jung, whom Myhrvold met at Microsoft. Jung is lean and sleek, with closely cropped fine black hair. Once, he spent twenty-two days walking across Texas with nothing but a bedroll, a flashlight, and a rifle, from Big Bend, in the west, to Houston, where he was going to deliver a paper at a biology conference. On the other side of the table from Jung was Lowell Wood, an imposing man with graying red hair and an enormous head. Three or four pens were crammed into his shirt pocket. The screen saver on his laptop was a picture of Stonehenge.