“pitch perfect”
David Broder writes glowingly of Sarah Palin.
(The WaPo’s web editor seems to have dug deeply to find an unflattering photo to run with the column.)
…This was not the first time that Palin has impressed me. I gave her high marks for her vice presidential acceptance speech in St. Paul. But then, and always throughout that campaign, she was laboring to do more than establish her own place. She was selling a ticket headed by John McCain against formidable Democratic opposition and burdened by the legacy of the Bush administration.
Blessed with an enthusiastic audience of conservative activists, Palin used the Tea Party gathering and coverage on the cable networks to display the full repertoire she possesses, touching on national security, economics, fiscal and social policy, and every other area where she could draw a contrast with Barack Obama and point up what Republicans see as vulnerabilities in Washington.
Her invocation of “conservative principles and common-sense solutions” was perfectly conventional. What stood out in the eyes of TV-watching pols of both parties was the skill with which she drew a self-portrait that fit not just the wishes of the immediate audience but the mood of a significant slice of the broader electorate.
Freed of the responsibilities she carried as governor of Alaska, devoid of any official title but armed with regular gigs on Fox News Channel and more speaking invitations than she can fulfill, Palin is perhaps the most visible Republican in the land.
More important, she has locked herself firmly in the populist embrace that every skillful outsider candidate from George Wallace to Jimmy Carter to Ronald Reagan to Bill Clinton has utilized when running against “the political establishment.”
It doesn’t always win. There are more John Edwardses and Mike Huckabees than I can count. But it wins more often than you’d guess and for a greater variety of people, especially when things are not going well for the country.
Palin’s final answer to Wallace showed how perfectly she has come to inhabit that part. When he asked her what role she wants to play in the country’s future, she said:
“First and foremost, I want to be a good mom, and I want to raise happy, healthy, independent children. And I want them to be good citizens of this great country.
“And then I do want to be a voice for some common-sense solutions. I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist, because for too often and for too long now, I think the elitists have tried to make people like me and people in the heartland of America feel like we just don’t get it, and big government’s just going to have to take care of us.
“I want to speak up for the American people and say: No, we really do have some good common-sense solutions. I can be a messenger for that. Don’t have to have a title to do it.”


A very wise TV executive once told me that the key to TV is projecting through the screen. It’s one of the keys to the success of, say, a Bill O’Reilly, who comes through the screen and grabs you by the throat. Palin too projects through the screen like crazy.
