Making a potato chip sound fresh

Nicola Twilley in the New Yorker on an experiment to see how sound affects our sense of what is fresh. …Over the next few weeks, Spence invited twenty research subjects to his basement lab and sat them in front of a microphone in a soundproof booth. There they...

Ignorance is the natural state of human affairs, and all of us, from addlepated reality-television enthusiasts to theoretical physicists, are almost entirely ignorant of almost everything

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…two pairs of Colombian identical twins were raised as two pairs of fraternal twins

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Butler’s trailblazing notion is that gender isn’t natural — it’s a performance.

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Monkey see, Monkey do

A favorite quote from Eric Hoffer: “When people are free to do as they please, they usually imitate each other.” Indeed. But what makes this amusing is that groups of people, hipsters, in particular, imitate each other while regarding themselves as...